The mad gold-rush scramble for buying premium domain names continues unabated with the evolution of the internet.
Domains are a unique investment and can be acquired for as little as $10. They are virtual real estate and limited in number. As demand increases, so will their value. Top-tier domains, particularly .com, .net and .org, are considered most valuable. Domain traders have been generating millions out of domain trading since the 1990s.
You can sell your domains by listing them on marketplaces. You can either set a fixed domain value or you can start an auction to lure higher bidders. Platforms like hugedomains.com, auctions.godaddy.com, and sedo.com are marketplaces where you can buy and sell domains. As a domain trader, you want to buy low and sell high. You want to capitalize on trends and the mainstream newsfeed. You can also take advantage of expired and misspelled domains. Identify keywords that have a strong search engine ranking when considering any potential domain purchase.
One-word domains currently have the highest value due to their extreme scarcity. Two-word domains are my preferred choice now, as they offer the best investment value. The brand-ability of a two-word domain is exceptional. When choosing two-word do- mains, does it roll off the tongue? Is it a catchy phrase and does it make sense? Does it have search volume and high cost-per-click? When it comes to age, the older the domain name, the more valuable it is.
The domain extension: .rocks, .MBA, .sucks, .technology, and .earth are currently hot domain properties. (I personally own quite a few of the .MBA domains.)
Here is a short list of the most expensive domains purchased:
- com: $35 Million
- com: $30 Million
- com: $16 Million
- com: $14 Million
- com: $11 Million
- com: $7.5 Million
- com: purchased by Facebook for $8.5 million
A client of mine has been investing in key domains over the past several years. He attended my master class six years ago and chose domains as his investment choice due to its low-price entry. To date, he has invested about $800. He just had his portfolio valued at $2 million.
To add more value to the process, don’t just buy a domain and sit on it and hope someone will eventually want it. Take it to the next step. In addition to the domain, also secure social media pro les that match the domain. Then, build out a simple branded website on the domain. Essentially, you can create and sell pre-built brands and assets to business owners.
In my next post, I look at the opportunities that exist within the sharing economy, which will allow you to increase your income.
I’d love to hear from you about your own ideas for creating income. What has struck you as potentially valuable? Thank you for sharing.
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